Sun Microsystems

Teradata

Cintas

Acero Worldwide

AgencyAxis

Reynolds and Reynolds

Maria Sofia

Andy Snow

DryPatrol

Parus Interactive

Dayton Theatre Guild

Dayton Playhouse

NCR

Kia Motors

McGraw Hill

Correli Innovations

Subfocal Solutions

SGS

Dayton Ad Club

The Radical Giraffe

Thomasville Center for the Arts

Plantation Wildlife Arts Festival

Christmas At The Center

Flowers Foods

Hendersons of Thomasville

Miscellaneous

Reynolds and Reynolds Ad

Full spread ad featuring company CEO, Finbarr O'Neill, as spokesperson. This ad was the launch of a campaign that delivered the message that the customer is the boss. We were able to get the shot we wanted while only taking up about 20 minutes of the executive's time.

[Art Direction/Design]

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the reytones at NADA

With a substantial booth presence each year at the National Automobile Dealers Association Convention, Reynolds and Reynolds was looking for new ways to stand out from the crowd. We took a group of entertainers we dubbed "the reytones" and hit the streets of New Orleans. A large flatbed truck equipped with professional sound equipment was perfect for drawing attention as convention visitors walked to the event each day. Booth attendance was up and the reytones were an instant hit.

[Art Direction/Design]

Web Solutions Postcard Campaign

Reynolds was looking to promote their latest web solutions products and services to auto dealerships. Market research helped guide this campaign of four postcards each featuring a different customer voicing their issues while car shopping online. The look of the campaign stood out in a mail stream that mostly featured literal imagery and screenshots.

[Art Direction/Photography/Design]

Essentials Of The Game Direct Mail Campaign

Always looking for new ways to get a mail package opened, this campaign didn't come up short. The promotion was a chance to win a trip to the World Golf Hall of Fame. After receiving two postcard mailings, a large box with a peculiar rattle arrived. Inside they found a golf ball in a golf hole along with a letter, brochure and reply card explaining the promotion. Recipients were also able to go online to register for the grand prize and learn more about Reynolds ERA Essentials. The results were a 9.29% response rate and over $10,000,000 in orders — the most success in company history.

[Art Direction/Design]

GM IDMS Ad

In this print ad, GM dealerships were given the benefits of choosing Reynolds as the IDMS service provider. The ad was designed and presented as a partnership between GM and Reynolds so the look and feel was a combination of both companies brand standards.

[Art Direction/Design]

Complete Rebrand

When it was time to put a fresh look in front of customers, this rebrand project had hundreds of marketing pieces to consider. The transition included an entirely new approach to producing these materials. While the nuts and bolts of the products and services still had importance, introducing real-life photography connected the end customer to the products and services. This along with a more open and brighter look made for a very successful rebrand.

[Art Direction/Design]

Arrow Campaign

When a BtoB print ad campaign regularly ranks in the top 7 of most remembered ads, 32 points ahead of the competition, you have a winner.

[Art Direction/Design]